How I set up Server Side Tracking?
If you’re concerned about data accuracy, conversion tracking, First-party cookies, extended cookie lifetime, user privacy, and website performance, then it’s essential to start implementing server-side tracking.
Here, I am using Stape.io as a cloud Server with a Custom Sub-Domain and Custom loader to help make Google Tag Manager, Google Analytics 4, and other scripts more resistant to ad blockers and ITPs.
Let’s Explore how I helped Business with Server Side Tracking !
Configuring Cloud Server (Stape.io)
Configuring Google Tag Manager Server Container
Configuring Custom Sub-Domain for First Party Data Routing in Stape.io
In GTM Web Container , Configuring Server Event for Page View
In GTM Server Container, Configured Google Analytics 4 & Facebook Conversion API Tag
Let’s Check GTM Web Container in Preview Mode, Firing Server Config Tag
In GTM Server Container Preview Mode Outgoing HTTP Request To 3rd Party.
In this case Data goes to Google Analytics 4 & Facebook Conversion API
