Google Analytics Event & Google Ads Conversion Tracking
Client backgrounds:
Client has a WooCommerce store. he wants to track e-commerce events, custom event, and Google Ads conversion tracking on his WordPress Website.
Challenges:
This WordPress website already had Datalayer Enabled but was missing a purchase event in the Data layer. I found the purchase data but not the event. So I used the Page URL to Make a Trigger for the Purchase Event.
Event tags I implemented::
• View Item
• Add_to_cart
• View Cart
• Checkout
• Purchase
• Register new User (Custom event)
• Google Ads Conversion Tracking
GTM contained only 3 tags. (Mentioned), When I Got Access
Created necessary Triggers to fire event tags
Created Required Variables
Created Conversion Actions in Google Ads
Created & Configured Event Tags in Google Tag Manager
GA4 has the option to check whether event data is received or not.
Here you can see in the DebugView All events received in GA4 . Our setup in GTM worked perfectly.
GA4 Debug View
After thoroughly testing and debugging GTM and GA4 to ensure data accuracy, I published the container and made it live.
Conversion Actions are Active Now in Google Ads
