Conversion Tracking setup for GoHighLevel Funnels
Client backgrounds:
Client had a form on his Funnel. he wanted to track form Submit as a conversion and set up the Conversion API to capture server-side events, ensuring accurate reporting and optimization for ad performance.
Challenges:
Go High Level does not have a built-in Data Layer. To track and retrieve form input fields, I use JavaScript to capture accurate data from the Form inputs.
Also, I Hashed User Data using SHA-256 to send to Google & Facebook.
Event tags I implemented::
• Meta pixel & conversion API with event Deduplication
• Server Side Google Ads Enhanced Conversion tracking
• Server Side Google Ads Remarketing
GoHighLevel Funnel
Adding Google Tag Manager Code to Go High Level Backend
Create & Configure GTM Server Container
Created multiple variables in the GTM Web Container
Created & Configured Event Tags in GTM Web Container
Created & Configured Event Tags in GTM Server Container
In GTM Server Preview, requests are incoming and outgoing
Testing & Debugging
After testing and debugging GTM web & Server Container to ensure data accuracy, I published the container and made it live. Event tags are working without any issues, which means Our setup is now complete.
Events are coming from both the Browser and Serve with Deduplication
I used multiple parameters with events, and we achieved a high Event Match Quality
