Google Ads Case Study: Window & Glass Repair in Dubai

Highly Targeted Google Ads for Window & Glass Repair in Dubai

From Clicks to Customers: Auditing, Optimizing, and Scaling Google Ads Performance

Project Overview

Client Background:

A Dubai-based glass and glazing contractor needed immediate inbound inquiries for residential window repairs, sliding glass doors, and shower partitions while cutting wasted ad spend on auto-windshield and hardware searches.

  • Industry: Window & Glass Repair

  • Region: North America (Local Metro)

  • Duration: August 5 – August 14, 2026

  • Goal: Generate qualified phone and quote leads at the lowest possible cost.

Campaign Highlights:
  • Total Spend: $261.00

  • Clicks: 92

  • Leads (Conversions): 25.00

  • Cost Per Lead (CPL): $10.46

  • Conversion Rate: 27.17%

Google Ads Dashboard Overview

Execution & Outcome:

Instead of casting a wide net, I focused the campaign on people in Dubai who needed urgent glass repairs right away – like broken villa windows, stuck sliding doors, and shattered shopfronts. I also filtered out costly junk clicks from people looking for car windshields or cheap hardware. By setting up simple Call and WhatsApp buttons with proper tracking, we turned $261 of ad spend into 25 real customer inquiries at just $10.46 per lead, keeping their repair team busy every day.

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