Google Ads Dynamic Remarketing Setup with Google Tag Manager
Client Background:
Clients want to set up Google Ads Dynamic Remarketing Tracking on his Website
Challenges:
Website Data layer has no Google Vertical parameter which is essential for Dynamic remarketing, I implemented a custom JavaScript code to push the Google Vertical parameter into the Data Layer, ensuring precise and reliable tracking for Dynamic Remarketing.
Created Required Variables
Created Required Triggers In GTM
Created and configured all Dynamic Remarketing event Tags
Testing event tags in GTM Preview Mode to ensure it captures and sends all relevant data to Google Ads.
Hit Send to Google Ads with Data Parameters
Testing Event Tags in Google Tag Manager
Hit Send to Google Ads with Data Parameters
In Google Ads, hits have been received with Expected Data Parameters.
After thoroughly testing in GTM to ensure data accuracy, I published the container and made it live.