Google Ads Case Study: Auto Detailing & Vehicle Restoration (Canada)
From Clicks to Customers: Auditing, Optimizing, and Scaling Google Ads Performance
Project Overview
Client Background:
A Canadian auto detailing and vehicle restoration shop wanted to bring in consistent bookings for both their everyday detailing packages (interior deep cleaning, paint correction, and ceramic coating) and their specialized restoration work (headlight restoration, trim revival, leather repair, and classic paint restoration).
Before launching this Google Ads setup, their bookings were unpredictable. They needed a search strategy that would put their shop at the top of Google right when local car owners were searching for detailing and restoration services, without overspending on wasted clicks.
Industry: Automotive Detailing & Restoration
Location: Canada
Platform: Google Ads (Search & Local Campaigns)
Timeframe: August 1 – August 7, 2026
7-Day Snapshot: $629 Ad Spend | 41.64 Conversions | $15.10 Cost / Conv.
The Challenges:
Running ads for auto detailing and restoration comes with a common trap: broad car care searches eat up the budget fast. People searching for a quick $10 coin wash, DIY scratch remover kits, or auto body collision parts will click on ads without ever intending to book a full service. The goal was to filter out that noise, keep the average cost per click low, and maintain a Cost Per Conversion under $20
Performance & Results:
Clicks: 440
Average Cost Per Click (CPC): $1.43
Conversions: 41.64
Cost / Conversion: $15.10
Conversion Rate: 9.46%
Total Spend: $629
Google Ads Dashboard Overview
Key Strategies Implemented:
5-Campaign Service Split: Separated standard detailing from specialized vehicle restoration across 5 dedicated campaigns for tight budget control.
150+ Negative Keywords: Blocked low-value searches like “cheap car wash”, “coin wash”, “DIY kits”, and “auto parts” on day one.
Hyper-Local Radius Targeting: Restricted ad delivery strictly to neighborhoods and commuter routes within driving distance of the shop.
Full-Funnel Conversion Tracking: Tracked direct phone calls and quote forms using Data-Driven Attribution to optimize for real inquiries.