Google Ads Setup & Optimization
Scaling Fashion E-Commerce (Bangladesh): Driving 403% ROAS with PMax & Demand Gen
From Clicks to Customers: Auditing, Optimizing, and Scaling Google Ads Performance
Project Overview
Client Background:
An online apparel brand in Bangladesh struggling with expensive traffic and low-converting clicks. To scale their everyday fashion line, they needed a visual-first approach. We restructured their account using Google PMax and Demand Gen campaigns to drive impulse purchases, cut wasted spend, and maximize return on ad spend.
Industry: Clothing & Apparel
Campaign Strategy: Google Performance Max (PMax) & Dynamic Display Remarketing
Campaign Duration: August 1 – 14, 2025 (14 Days)
Ad Spend: $9.03K (USD)
Location: Bangladesh
Performance & Results:
Total Spend: $9.03K
Conversions (Orders): 4.65K
Cost Per Conversion (CPA): $1.94
Google Ads Dashboard Overview
