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Google Ads Setup & Optimization

Boosting ROAS from 325% to 487% d: A Bangladeshi E-Commerce Case Study

From Clicks to Customers: Auditing, Optimizing, and Scaling Google Ads Performance

Project Overview

Client Background:

Running an online beauty and makeup shop in Bangladesh is very competitive, and ad costs can eat up your profits quickly. When this brand came to me, they were getting daily orders, but their return on ad spend (ROAS) was stuck at 325%. They were wasting money on people clicking their ads who never actually bought anything. They needed someone to stop the money leaks and make their ads profitable.

  • Client Industry: Beauty & Personal Care E-Commerce

  • Market: Bangladesh

  • Campaign Focus: Google Ads Account Optimization & Profit Scaling

The Results: Before vs. After Optimization

Metric Before Optimization After Optimization Impact / Improvement
Total Cost / Spend $377 (10 Days) $268 (20 Days) 43% Less Daily Spend
Total Conversions 156.75 (10 Days) 166.01 (20 Days) Maintained High Volume
Actual ROAS 325.72% 487.39% 📈 +49.6% Increase
Cost Per Conversion (CPA) $2.41 $1.62 📉 -32.7% Decrease

Before Optimization: 325% ROAS, 156.75 Conversions, and $2.41 Cost Per Conversion

After Optimization: 487.39% ROAS, 166.01 Conversions, and $1.62 Cost Per Conversion

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